CBFA Leadership
CBFA is led by a board consisting of CBFA members. The board is responsible for the following:
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Upholding the mission and bylaws of the Association.
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Representing and acting for the Association in any matters relating to the purposes of this organization.
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Overseeing the development and implementation of the Association’s strategic plan.
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Defining and creating positions and assigning tasks and responsibilities as specified in the Bylaws and the Strategic Plan.
The Board of Directors has the authority to define positions and assign tasks and responsibilities as appropriate as well as the to define specific roles and responsibilities for members of the Executive Committee and for individual directors.
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Each year nominations are accepted for new members. Election of new members happens at the annual conference. Officer positions include: Chair, Chair-Elect, Past Chair, Secretary, and Treasurer. Board members also serve as the Program Chair, Director of Publications, Director of Conferences and Director of Marketing.
Dr. Larry Locke, Chair (2025)
Larry Locke is a professor and the associate dean of the McLane College of Business at the University of Mary Hardin-Baylor. He is also a research fellow at LCC International University.
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He holds a JD from Harvard Law School, an MBA from Harvard Business School, an MATh from Gordon Cromwell Theological Seminary and an MSt from Oxford.
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Locke served as a lawyer in the financial services industry for 13 years. He is also an ordained Baptist minister and served as senior pastor of an independent Baptist church in Massachusetts.
Dr. Eveline Lewis, Past Chair (2025)
Dr. Eveline Susanto Lewis is an Associate Professor of Business at College of the Ozarks, where she is the ACBSP Accreditation Champion. Her main teaching areas are International Business and Entrepreneurship courses. Eveline was born into a Chinese business family in Jakarta, Indonesia. Prior to full-time college teaching, she worked in the hospitality industry, import-export, retails, and nonprofit sector in China, Indonesia, Taiwan, the Philippines, and the USA. Her research interests include Global Human Resources/Human Behaviors, Cultural Intelligence, and Entrepreneurship. She speaks Indonesian, Mandarin Chinese, and English.
Eveline has a DBA from Anderson University, an MBA from Baylor University and a Masters of Hospitality Management from the University of Houston. She has been a member of CBFA since 2013.
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Dr. Melanie Peddicord, Treasurer (2027)
Dr. Melanie Peddicord holds MBA and DBA degrees from Anderson University in Indiana. She also holds a CPA license in the state of Indiana and has worked as a staff auditor for Ernst & Young LLP and as manager of financial reporting at The Finish Line, Inc.
Melanie is currently a Professor of Accounting as well as the Department Chair for the Graduate Business and Online Undergraduate Business programs at John Brown University. Prior to JBU, she served as an Associate Professor of Accounting and the Assistant Director of the DBA program at Anderson University. She and her husband, Todd, are the parents of three children.
Dr. Kevin Hughes, Secretary (2026)
Dr. Kevin Hughes is a Professor of Management at Mount Vernon Nazarene University in Mount Vernon, Ohio, where he has served in a variety of positions since 1988, including two years as Dean of Graduate and Professional Studies, four years as Associate Dean for Administration, five years as an admissions counselor and seven years in financial aid before joining the faculty in 1999.
Kevin earned a Ph.D. from Capella University, an MA from the University of Phoenix, and a BA from Mount Vernon Nazarene University. He enjoys teaching Global Business and participating in international construction projects for the Church of the Nazarene. Dr. Hughes served as CBFA Program Chair from 2011 to 2017. He also previously served as Secretary. Kevin was appointed again as Secretary of the CBFA Board in 2023.
Dr. Robert L. (Lenie) Holbrook, Program Chair (2026)
Lenie Holbrook is an associate professor in the Management Department at Ohio University, where he has served since 2000. Prior to that, he spent three years at the University of Central Arkansas. He earned a B.S. in Business Administration and Computer Science from Union University, an M.B.A. (Management) from the University of Memphis, and a Ph.D. (Business Administration) from the University of Illinois.
Holbrook teaches courses in management, organizational behavior, decision making, and creativity. His early research focused on organizational justice with publications in Social Justice Research, the Journal of Organizational Behavior, and Human Resource Management Review. More recently, his interests focus on pedagogy and leadership with publications in the Christian Business Academy Review, Journal of Biblical Integration in Business, the Journal of Management Education and Management Teaching Review. He has also published a variety of teaching-related supplements with John Wiley. He serves as an associate editor for Management Teaching Review.
Holbrook is an active member of Lancaster First Baptist Church, where he has served as a life group leader and on the finance committee. He and his wife, Susan, have been happily married for more than 35 years. They have a son, Adam, who graduated from Union University and is attending the Southern Baptist Theological Seminary continuing his preparation for ministry.
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Dr. Adina Scruggs, Director of Marketing (2025)
With over 23 years of experience as an administrator and professor, Adina Scruggs serves as the DBA Program Director at Bryan College where she is also a Professor of Business. Dr. Scruggs has taught all levels of business education from dual enrollment to doctoral courses. She enjoys hands-on teaching and has led several student trips overseas.
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Adina earned a DBA in Marketing from Argosy University and an MBA in Marketing/Management from the University of Tennessee at Chattanooga. She enjoys consulting with nonprofit organizations and ministries about their stragetic initiatives and marketing efforts. She serves on the board and volunteers regularly with the Care Center of Rhea County, Tennessee.
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Adina is married and has three grown children. As an avid Tennessee fan, she loves all things orange!
Dr. Joe Walenciak, Director of Conferences (2025)
Dr. Joe Walenciak holds the rank of Distinguished Professor of Business at John Brown University where he has served since 1982. He has also served as the Dean of the College of Business as well as the program chair for the undergraduate and graduate business programs.
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With interests in community development, short-term service and ministry, and academic development abroad, Joe has led or participated in more than 100 short-term mission/service projects in Mexico, Guatemala, Honduras, Jordan and Northern Ireland. He has also led graduate studies programs in Latin America, Asia and Europe.
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Joe has been a member of CBFA since its early days and was the recipient of the Richard Chewning Award in 2007.
Dr. Andy Borchers, Director of Publications (2025)
Before moving to Lipscomb in 2011, Borchers spent 20 years in the auto industry and taught at Lawrence Technological University and Kettering University in Michigan. His teaching and research interests cover a broad range of computing and business subjects including supply chain management, enterprise systems, analytics, databases, environmental sustainability and entrepreneurship.
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Borchers has published numerous peer-reviewed articles in academic journals, including a number of case studies. He serves on the boards of the Society for Case Research and the Christian Business Faculty Association. He is also the editor-in-chief of the Journal of Cases on Information Technology and editor of the Journal of Critical Incidents. Borchers has also served as a commissioner for the Computer Accrediting Commission of ABET. He is active as a church elder and works with church planters.
Dr. Traci Pierce, Member at Large (2025)
As an Assistant Professor of Marketing at John Brown University, Traci Pierce teaches marketing, research and ethics courses. Prior to joining the JBU faculty, she taught at Campbell University, Regent University and Milligan University.
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With a DBA in Marketing from George Fox University and an MBA from Campbell University, Traci has over 20 years experience as an administrator or professor in higher education.
Dr. Sandy Cassell, Member at Large (2026)
Dr. Sandy Cassell is a Professor of Business at Evangel University in Springfield, Missouri. She also serves as the Program Coordinator for the BBA, Management program at Evangel.
Sandy is a Certified EQ Coach and enjoys creating engaging classroom and extracurricular experiences that inspire and prepare students for their future career.
Dr. Rick Martinez, Member at Large (2026)
After serving in numerous administrative posts in Christian Higher Education institution, Dr. Rick Martinez was appointed the Chair of Entrepreneurship at Dallas Baptist University in June 2022.
Dr. Martinez has published in numerous peer-reviewed journals, including Journal of Management, California Management Review, Journal of Business Research, Business Horizons, Journal of Biblical Integration in Business, Christian Scholars Review, Christian Business Review, Christian Business Academy Review, and others. He has also served in numerous editorial roles.
Dr. Martinez is the recipient of the 2020 Sharon Johnson Award (for contributions in the integration of Business and the Christian faith) from the Christian Business Faculty Association. Prior to his academic career, he spent six years in the U.S. Navy operating nuclear power plants on surface ships. Rick and his wife Peggy live in Fort Worth, Texas.
Dr. Holly Perleoni, Member at Large (2027)
Dr. Holly K. Perleoni serves as the Associate Dean of the School of Business at Lee University, where she is also an Assistant Professor of Marketing. She directs Lee University’s MBA program and teaches both undergraduate and graduate courses in marketing and strategy. Dr. Perleoni holds a Doctor of Business Administration (DBA) in Marketing from Anderson University and a Master of Business Administration from Lee University. Her research interests include evolutionary psychology, consumer behavior, signaling theory, and intrasexual competition. Passionate about experiential learning, she frequently travels internationally with students to enhance their educational experiences.
Beyond her academic roles, Holly is deeply engaged in her community. She serves on the board of the Cleveland, TN chapter of Junior Auxiliary, a national nonprofit organization dedicated to serving youth. She lives in Tennessee with her husband, Jordan, their daughter, Olivia, and two golden retrievers, Ruby and Fenway. She enjoys flyfishing and hiking in the beautiful Smoky Mountains.
Dr. Erica Vonk, Member at Large (2027)
Dr. Erica Vonk is an Associate Professor of Business with additional roles as Director of the Center for Innovation & Leadership and Senior Woman Administrator for athletics at Northwestern College. She teaches in the disciplines of leadership, management, and entrepreneurship. A Northwestern College graduate in business education, Vonk also holds an MBA from the University of South Dakota and a PhD in organizational leadership from Concordia University Chicago.
She and her husband, James, are the parents of three children and live on an acreage where they farm both in Iowa and South Dakota. Vonk is active on the leadership team for Centerpoint Church and enjoys collaborating across all areas of her life.